Friday, October 14, 2011

Courtesy Counts...MBTA Launches Ad Campaign Urging Riders to be Kind

Earlier this week, the MBTA launched its new kindness campaign that urges bus and train riders to be more courteous to each other. The campaign ads feature facetious newspaper headlines such as these:

“Man gives up seat for pregnant woman! -- Red Line passengers witness display of good manners”

“Woman covers mouth while sneezing! -- Germs stay put, don’t get a free ride”

“Crowd waits patiently while others exit train!! -- No rush. No crush. No problem.”

The campaign’s main message is that “Courtesy shouldn’t be big news.” Duh! Seems like common sense. But, as we all know, there are quite a few people out there who really could use a crash course in common sense and in how to be courteous to one another!

Have you seen these ads during your commute? Which one is your favorite? What other types of headlines would you propose if the MBTA were to expand this campaign?





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