Tuesday, November 22, 2011

New MBTA Mobile Website Launched Yesterday!

The MBTA launched a new mobile website yesterday morning that’s intended to provide customers with more useful information, in a much more user-friendly format. When a user visits the MBTA website on a mobile device, the site recognizes the type of smartphone a person is using and presents a format specifically designed for that type of device. See the Boston.com article for more information.

Features of the new mobile site include:
 A real-time Google Maps trip planner.
 A service-alerts box color-coded by subway line and transit mode.
 A customer comment form.
 Access to mobile apps, most aimed at telling riders when a bus or train is arriving.

Two goals of the new mobile site are:
1. To make problems easier for the T to identify and correct (via customer comments).
2. To help customers better navigate the system when they are out and about in Boston.

I checked out the new mobile site via my BlackBerry today, and the site is definitely a fantastic improvement! I was very impressed with the format and information. Good job, MBTA!

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